OUI CASES | LOOKNOW 新天地旗舰店
室内设计: Sò Studio
灯光设计: OUI DESIGN
2021年3月LOOKNOW在位于马当路的新天地时尚二期，开启在上海的第二家旗舰店，这里作为新天地新的时尚腹地，也标志了LOOKNOW 的全新启航。室内空间由Sò Studio与OUI DESIGN灯光团队，共同协力完成。
In March 2021, LOOKNOW saw the grand opening of its second and flagship store in Shanghai’s Xintiandi phase 2 on Madang Road. Setting up at a location that is known as the heart of Xintiandi and the center of the latest trends marks an all new voyage for LOOKNOW. The Xintiandi location’s interior design is completed by Sò Studio in collaboration with OUI’s lighting design team.
From a spatial aesthetics point of view, LOOKNOW’s new flagship store is in itself a piece of living artwork. Instead of overhauling the layout of the original building, some elements of the past were kept, including exposed brick walls and structural steel and traces of the decorations that were put in place by previous owners.
On top of that, creative new elements were introduced. Abandoned pipes were rearranged and turned into racks for handbags. Designers picked out seemingly random rocks from the quarry and made them pedestals out of them. In this very space, the designers have hidden antique doors that serve both an aesthetic and functional purpose at different places. Balancing the diffuse reflection from the various materials and creating enough breathing room for the merchandise became a delicious challenge the OUI lighting designers had the pleasure of dealing with.
There is always something interesting to be found in this space. For example, the designers painted the walls unevenly on purpose, in order to create a peeling or crackling look. The store also intentionally blurs the boundary between used and new by re-purposing used materials in new designs, thus creating a style that is unique to LOOKNOW. The space, then, becomes a vessel for stories that the used materials carry with them. But the old stories are told in creative ways that incidentally matches the overall theme of Xintiandi.
“Resident-in” 是指还原艺术家居住的状态，LOOKNOW 新天地旗舰店启用了鲜少在其他LOOKNOW 门店中会看到的木质材质，搭配暖黄色调，运用低色温的灯光烘托出温暖融洽的氛围。从每个区域克制、舒适的空间美学中得以体现。区域之间的“反差感”是整个空间最有趣的地方，每个区域的装饰风格都不尽相同，营造出休息室、盥洗室、衣帽间等不同功能性区间，和它们各自气质相符的商品再依次融入其中。
Another keyword for the new location is “resident-in”, meaning recreating the conditions of where the artists actually lived.Unlike the other LOOKNOW stores, lots of wood, warm yellow colors, and low temperature lighting are used at the Xintiandi location to generate a warm and friendly ambiance. The low-key and tuned-down choices of color make the space feel comfortable and private. The differences between different zones inside the store is also something that makes it special. Each zone is decorated with a distinct theme or function to house merchandise that fit the theme best, such as a powder room, a walk-in closet, a lounge area etc.
在Sò Studio设计语言当中，光是相当重要的构成元素，在各种光感中自然糅合，将全新的LOOKNOW 新天地旗舰店，包裹为一个不太一样的起居空间，虽然不具备居住的属性，但却能给你一种居住的状态，将故事性融入其中，运用光来引导光，营造出亲切而丰富的沉浸体验。
Something essential to an artist’s home are, obviously, beautiful artworks. A huge mirror with neon green embossed frame, a standing lamp that looks like a launch pad, a chaise lounge with the texture of an oil painting... these unique artworks working together gives the store its characteristic charm.
OUI approached the lighting design for LOOKNOW in 4 steps. First, lots of simple tube lights installed on the exposed ceiling to light up the entire space. Then, track lights, reflector lights, and spotlights, with OUI’s PRISM series as the main product, are used to highlight the merchandise. After that, numerous indirect sources of lights are introduced for ambiance, making the space quite the gentle. For example, long strip lights are used on top of the yellow structure at the entrance. Special fabrics are used to reflect the light and brighten up the entire room. Last but not least, OUI employed RGBW color changeable lights for distinguishing the different zones. Colored lights bring more details to the space and add ambiance to festivals and special events.
In Sò Studio’s design, lighting an integral part of the space. The mixing and mingling of different lights, artworks, and designs transform the LOOKNOW Xintiandi flagship store into a one of a kind living space. Although it is not meant to be lived in, it presents what a lived-in space looks like. It uses and guides light and tells the story of a lived-in space. It provides an immersive experience of a story that we are all familiar with.
Pay attention to the use of space, be proficient in lighting to create an indoor atmosphere, and integrate modern techniques and fitting elements into each design space.