OUI CASES | 多抓鱼循环商店
室内设计: Offhand Practice
照明设计: OUI DESIGN
灯具品牌: OUI LIGHT
项目面积: 1000m²
2021年在北京三里屯，二手用品商多抓鱼开了一个二手集市。多抓鱼将这个市集命名为“多抓鱼回收站”。当“二手”与“回收站”这样的概念放在一起时，或许很容易让人联想起小区附近“资源回收站”中一言难尽的环境状况。但多抓鱼似乎对此并不避讳。品牌方不仅将整个活动命名为“回收站”，还直接将“逛集市”称为“浪漫拾荒”。在多抓鱼的品牌包装之下，“回收站”、“拾荒”、“再就业”、“赶集”等城市年轻人熟悉又陌生的词汇，共同组成了一个带有鲜明情感色彩的“复古新潮”。
Online second-hand bookstore Duozhuayu opened a brick-and-mortar store in Sanlitun, Beijing, in 2021. The store was named Duozhuayu Recycle Bin. When second-hand and recycling bin are put together in one phrase, people are often reminded of the unpleasant state of our community recycling sites. However, that didn’t bother Duozhuayu. Not only did it name the venue a Recycle Bin, but it also called coming to the marketplace “wandering in the wilderness”. Here at Duozhuayu, concepts such as recycling, loitering, second-hand, and marketplace all became something retro and hip.
多抓鱼北京新店2022年迎来了全新升级，这是多抓鱼第一家超1000平米的店铺。不久的将来还会有丰富的市集、各种活动展览。在室内，多抓鱼也抛弃了过于复杂的室内设计元素。没有过多软装的修饰，团队方更多利用灯光、商品陈列，以及一些简单的摆件陈列和刷字，给人一种简约的审美感受。
The Recycle Bin in Beijing got a grand upgrade in 2022 and makes it the brand’s first store that’s over 1000 m2. In the near future, the company will host market events and all kinds of exhibits in this venue. The venue itself is not cluttered with too many decorations or design elements. The Duozhuayu team adopted the philosophy of “less is more” made use of lighting, product arrangement, and other minimalistic display items as well as wall calligraphy.
不过在门头设计上，没想到在这最最严格的商业街区，中规中矩的设计方案也需要经历层层审批。原有的外立面墙面被废弃的电线包裹，喊来物业的人来快刀斩乱麻，谁也不知道这些电线是做什么用的便也不敢下手。眼看着天气冷到了零下十度，还是没能拿到批准可做的答复。于是，没有了门楣、招牌、门厅也少了许多，墙上还挂着斑驳的电线，勉强补上了大洞。多抓鱼决定先开起来再说，就让这门头缓慢生长吧，走进店里已经是另一番天地，又何必在乎「第一印象」。
Unexpectedly, the most difficult hoop the design team had to jump through was the design for the store front. Since the store was located in a strictly regulated commercial area, even a conservative design had to be approved by multiple authorities. The front wall was covered in a mess of wires that nobody knew whether they could be removed or not. As the temperature dropped, the team decided not to waste any more time. That’s why the new store front doesn’t have a sign or a spacious lobby. With wires hanging from the ceiling and holes in the walls covered, Duozhuayu went ahead and opened the store for business. Just let it grow, they decided. First impression doesn’t matter that much since the customers will know the difference as soon as they walk into the store.
一楼到二楼的路是一组对称的楼梯，颇有桃花源的味道。“初极狭，才通人。复行数十步，豁然开朗。” 我们第一次爬楼上来，就被它的规整和明亮打动。南北两面连排的窗户，把阳光一览无余地搂进房间。站在房子的正中央，南可望国贸双子塔，北可见三里屯太古里。
A pair of symmetrical staircase leads up to the second floor. Climbing up the stairs make one feel like going down the rabbit hole—only to be amazed by the open space at the end of it. Sun light brightens up the entire space through two walls of windows. Standing in the middle of the room, you’ll get to see the Guomao Towers to the south and Sanlitun Taikoo Li to the north.
这里原有四间腾空而起的隔层，把房子5米的挑高压的有一些低沉。我和房东磨了许久，拆除掉重达千斤的钢筋，好恢复它本来无一物的模样。设计师用8组耐候钢拼成了新的结构，让冷金属长出温暖的金棕色。在配合顶面的天窗，白天的光源基本可以用自然光解决，佐以部分重点照明，保证了各区的整体照度；夜间依靠顶部的泛光灯带LOGIC SERIES以及格栅灯LUMI SERIES，建立整个场馆的基础照明，整体色温在3500K，且在各个分区的轨道PRISM SERIES以及MTA SERIES，可实现蓝牙分区控制，也可以依据各季度的陈列，灵活调配角度。
The venue was originally divided into 4 floors, making the 5-meter-tall space seem a bit suffocating. After lengthy negotiations with the proprietor, the team finally got approval to remove the steel structures that were dividing up space. Once the space was returned to a barren state, the designers used 8 sets of weathering steel to create new structures. The rusty-colored steel gives the space a touch of warmth. The windows and the skylight let in enough natural light to meet the lighting demand during the day. Only a few more spotlights are needed for different areas. At night, light strips from OUI’s LOGIC Series and LUMI Series’ square ceiling lights provide basic lighting for the venue and help control the venue’s color temperature at 3500K. The PRISM Series and MTA Series rail lights installed at different sections, controllable via Bluetooth, provide sufficient flexibility in lighting for different shows and seasonal arrangements.
地面铺了北方常见的广场砖，耐看的绿色不好找。找了一个月才定下砖的样子。熟悉的元素带来陌生的朋友。这里的路和日常没什么不一样，你的鞋履不必担心弄脏它。我们希望门店像一个热闹的广场，人群自然地聚集在这里，大家自发地组织着活动。
The floor is paved with bricks commonly seen in public squares in Northern China. It wasn’t easy to find the right shade of green. The team spent a month searching for the right bricks. Now that it’s done, the design team is happy that familiar bricks will turn customers into friends. Also, nobody has to worry about dirtying the floor, because it makes indoor feels like outdoor. It’s the team’s wish to turn the store into a cozy marketplace that encourages people to gather and organize.
The floor is paved with bricks commonly seen in public squares in Northern China. It wasn’t easy to find the right shade of green. The team spent a month searching for the right bricks. Now that it’s done, the design team is happy that familiar bricks will turn customers into friends. Also, nobody has to worry about dirtying the floor, because it makes indoor feels like outdoor. It’s the team’s wish to turn the store into a cozy marketplace that encourages people to gather and organize.
由书店出发的多抓鱼，一直在思考“书”的形态，创始团队的初心是希望能够以“书”为核心进行拓展，将业务的前瞻性放在“书”这一板块，去解决“围绕「书」这件商品的所有需求”。所以多抓鱼的未来或许更多在于“循环经济”，而不是“书”。就像以灯具出发的OUI，也一直思考“光”的姿态，灯只是光的载体，而光才是人们能真切感知到的。
Started as a bookstore, Duozhuayu has never forgotten their exploration of “the essence of books”. The founding members had hope to expand revolving around books and make further exploratory efforts related to books. They want to meet the relevant demands. Yet, moving forward, maybe the team will advance around recycling instead of just books. OUI started in light fixture, but deep down, we’ve never stopped wondering the “essence of light”. Light fixture is only a media for light, while light is what truly matters to people.
点亮你的灵感。
OUI DESIGN
注重空间的运用，精于灯光营造室内气氛，运用现代手法与贴合的元素融合引入每个设计空间中。
Pay attention to the use of space, be proficient in lighting to create an indoor atmosphere, and integrate modern techniques and fitting elements into each design space.